Insights and guides.
Plain answers to the questions people ask before they commission a film: what it costs, how long it should be, how to brief it.
- AI Avatar or a Real Person? Choosing a Presenter for Your Business Video
Avatars suit information, and people suit persuasion. How to decide which your next business video needs, and how to build an avatar well if you do.
- Christmas Message to Employees: What to Say, and When to Film It
Short, specific and honest: what to say in a Christmas message to staff, four examples to start from, and when a short film does it better than an email.
- How Long Should a Corporate Video Be?
As long as it needs to be, and not a second longer. Here's a practical guide by format, covering brand film, explainer, testimonial, social, training.
- How to Brief a Video Production Company
A good brief takes thirty minutes to write. Here's the five things a production company actually needs to know, and what you can leave out.
- How to Promote Your Business: Where to Start, and Where Video Fits
The order we would do it in: be easy to find, get reviews, make the website prove it, pick one channel, ask for referrals, then add advertising and video.
- How to Write a Video Script People Watch to the End
The script is the most important thing in video production. Here's how to write one that works, with structure, language, common mistakes, and a simple template.
- International Women's Day Video Ideas for Schools and Workplaces
Made with the women in them, not about them. Ideas for schools and workplaces, what to avoid, and how to plan a film in time for 8 March.
- Tone of Voice in Video: Why Scripts Written Like Web Copy Fall Flat
Writing for the eye and writing for the ear are different jobs. How to make a business film sound like a person rather than a brochure.
- Types of Corporate Video: A Plain English Guide
A plain English guide to the main types of corporate video: brand film, testimonial, explainer, training, social, event, recruitment, and internal comms.
- Video for HR Teams: Recruit, Onboard, Train and Keep Good People
A small set of films can help an HR team at every stage, from the first time a candidate hears of you to the day a good person decides to stay.
- Walk and Talk Videos: When to Film Your Business on the Move
A seated interview is a conversation, and a walk and talk is a visit. When the format works, and how to plan the route so it looks effortless.
- Why Use Video for Marketing? The Case for Making the Budget Work
The honest argument for video marketing: what it can do that other formats can't, why most business video fails, and how to make the budget work.
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