SaaS Video Production for Technology Companies
SaaS video production has a particular trap in it, which is that the product is the easiest thing to show and the least interesting thing to watch. A tour of the dashboard tells a buyer what the software does, but it doesn't tell them why anyone would care. The films that sell technology show the person using it, and the difference it makes to their day.
We make films for technology and payments companies, built around the customers who use the product and the people who build it.
What does a technology film need to do?
It has to explain something that's often invisible, to people who are busy and usually already using a competitor. That means one clear idea per film. A buyer who understands one thing your product does better will look up the rest, while a buyer shown twelve features in ninety seconds remembers none of them.
It also has to keep up. Software changes every few weeks, so a film that leans on today's interface will look out of date by spring. We plan product films so the parts that date, like screen recordings and interface shots, sit in sections that can be swapped without reshooting the people.
Our work for Dojo
Dojo makes card machines and payments technology for businesses, and we've made several films for it. Most of them put a merchant or a customer at the front and let the product sit in the background of their story. One is a film with Minuteman Press about taking card payments with Dojo, and another is a testimonial about the business funding Dojo offers to the businesses that use its card machines.
We also made a film for Walkup, Dojo's queuing and ordering app, which is the closest thing to a pure software film in our work. For trade shows and large events, Dojo asked for a film built from footage we'd already shot for them, mixed with stock, and cut to a pace that holds people walking past a stand. We've filmed at a Dojo conference too, covering the event for Dojo to use afterwards. The Dojo case study has the detail.
Filming in a technology company
The people on camera are rarely performers. Engineers and founders know the product better than anyone, and most of them would rather be doing their job than talking about it. We spend time with them before filming, keep the questions about the problem they're solving rather than the features, and let them explain it in their own words.
Screens need care. A monitor filmed badly shows flicker and lines, so we capture interfaces as clean screen recordings and add them in the edit. We use a demo account with sample data, so no real customer's details appear. Unreleased features and roadmaps stay out of shot unless you've said otherwise, and we're happy to work under an NDA when a launch hasn't been announced.
Sign-off usually involves product and marketing, and sometimes legal when a film makes claims about security or performance. We agree who approves what in the first conversation, so the reviews land on the script and the first cut.
What we make for technology companies
Product films and customer stories are the core of our SaaS video production, cut to a couple of minutes for a website and shorter for paid social. Explainer and animated films cover the parts of a product nobody can point a camera at. Event and trade show films keep a stand or a conference stage busy, and social cuts come from the same shoots so a launch has something new to post every week.
Related work
SaaS video production draws most on two of our video production services. Explainer video production covers the live action and hybrid versions, and animated video production covers what can't be filmed at all. Payments companies should also read financial services video production, where the work for Paymentsense and Barclaycard sits, and every sector we work in is on the industries page.
If you've got a product that's hard to show, tell us what it does and who buys it.
A thirty minute conversation with the team. No obligation.