Industries we work with.

Charity video production has a harder job than most commercial work, because it asks someone to act on behalf of somebody else. A product film can appeal to what the viewer wants for themselves. A charity film has to make a stranger care enough about a person they'll never meet to give money or sign up. And it has to do that without making the person on screen feel used.

Course promos, trailers and story films for churches and Christian course providers, from Youth Alpha to The Marriage Course, made with the people who took part.

Educational video production for schools answers the one question a prospectus can't, which is what the place feels like on an ordinary day. The facilities and results are already in the brochure. What a film can show is how the teachers talk to the students and what happens in the corridor between lessons, which is what families are really trying to judge.

Financial services video production has one problem to solve before any other, which is that money is hard to film. A bank's product is a set of numbers and a promise, and a lender's best asset is a reputation built one deal at a time. So the films that work in this sector are about people, the ones who work there and the ones who've trusted them with their money. The product sits in the background of their story.

Private equity video production works best when the firm says very little and the people it backs say the rest. A portfolio chief executive saying it on their own factory floor proves far more than any partner could.

SaaS video production has a particular trap in it, which is that the product is the easiest thing to show and the least interesting thing to watch. A tour of the dashboard tells a buyer what the software does, but it doesn't tell them why anyone would care. The films that sell technology show the person using it, and the difference it makes to their day.